Marko 's new start-up, Blyk , has come out of stealth mode. Blyk offers free mobile phone services to 16-24s supported by advertising.
Will people really want advertising supported calls? Well not everyone, but a cash-poor 16-24 year old group might.
The big challenge is to design advertising that is engaging not obstrusive. Actually, I'd go further than that--you need to design advertising your audience wants more of. That is hard to do but must be a success factor for the business.
Mobile Experience has a detailed interview with the Blyk team .
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