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« Web 2.0 isn't about the Internet | Main | Swivelling »

December 06, 2006



I think we're in a little design trend right now that looks back to Herb Lubalin and his work of flowing custom character design, most clearly shown in his work using Avant Garde, which was meant to impart “the advanced, the innovative, the creative,” and consisted of tight-fitting letterform combinations to create a futuristic, instantly recognizable identity.

...or, you know, might be plain coincidence.


Very erudite. I'm with the coincidence.

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