So we know there is a certain sameness about 2.0 logos but you could at least hope on finding the difference in the detail.
But on ordering another batch of Moo cards in advance of Le Web 3, that there is something very similar about their logos.
In the last.fm logo , the perimeter of the a is broken and it forms to merge with the s. This is a very distinctive feature.
In the moo logo , the 'm' merges with the o, and the perimeter of the a is broken. This is a very distinctive feature unless you've seen the last.fm logo.
Are we running out of creativity? Logos a company do not make, so no real harm done. But perhaps the challenge for UK startups isn't the equity gap but the unique-logo-design gap. Unless of course, it's all intentional.